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EDITORIAL

The Dating Agency: London’s Oldest New Trend

August 29th, 2016

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To many singles looking for a dating agency London wide, it may seem as though this type of organisation is a relatively new trend, evolved from other remote introduction practices popularised in recent years.

This could not, however, be further from the truth. The history of dating agencies goes back further than most people seeking out the services of this type of institution imagine, and its roots are deeply seated in British history. The lines below give an overview of the background of modern dating agencies, and how they evolved from earlier forms of personal introduction.

The Beginning: Victorian Times

Dating agencies were first introduced across England and Wales by clergymen, in the late 18th century. At the time, the way these services operated was a more primitive variation of that used by any dating agency London singles might resort to nowadays. Essentially, men and women were grouped into one of several different classes based on profession and income, and the rest of the process was carried out in similar fashion to that of modern dating agencies.

The Modern Era

The ‘second phase’ in the history of dating agencies can be said to begin in the post-World War II period, when these types of organisations were re-introduced into western society. At the time, personal advertisements in newspapers and magazines were the main way for these agencies to become known, a paradigm which would remain the norm until the emergence of the Internet.

The rest of the story is well-known: with the advent of the digital age, dating agencies spread rapidly across the country and currently number well into their hundreds. The past decade, in particular, has seen more and more people become disillusioned with online dating, and that has resulted in a resurgence in popularity for the traditional dating agency. London singles, in particular, certainly benefit from the services of a company like Ultimate Attraction, as proven by how many happy couples we have made over the past twenty years!